Fashion Meets Virtual Reality: Van Heusen Steps into Heftyverse for an Innovative Shopping Experience ...Middle East

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Fashion Meets Virtual Reality: Van Heusen Steps into Heftyverse for an Innovative Shopping Experience
In a world where the boundaries between virtual and physical realities blur, a groundbreaking collaboration emerges, redefining the essence of online shopping. Imagine stepping into a virtual world where fashion meets gaming, where you can dress your avatar in the latest styles from a leading fashion brand, and then, with a simple click, make those same outfits a part of your real-world wardrobe. This is no longer the stuff of imagination. Heftyverse, a pioneering Metaverse project by Hungama Digital Media, has joined forces with Van Heusen, under Aditya Birla Fashion and Retail Ltd, to introduce a 3D world that blends entertainment and fashion in an unprec

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