Palo Alto to focus on small business rebound in 2024 ...Middle East

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Palo Alto to focus on small business rebound in 2024
While there is a semblance of normalcy on the mom-and-pop shop lined California and University avenues in Palo Alto today, many businesses are still struggling to stay open nearly four years after COVID-19 hit the Bay Area. Businesses here grapple with rising inflation and operational costs, and looking for new customers after regular patrons have all but disappeared as employees continue to work from home. This is why the Palo Alto City Council last week identified economy recovery for small businesses among its priorities for 2024, along with climate change, housing and community health. At ZombieRunner Coffee, a popular spot among workers around California Avenue, it has been a rollerco

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