Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies | AdExchanger ...Middle East

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Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies | AdExchanger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $5 billion for the rights to livestream “WWE Raw,” Variety reports. The 10-year deal is effective starting next January and represents Netflix’s biggest push into live content. Following a live sports debut with its “Netflix Cup” golf tournament in November, Netflix wants to make live sports a regular part of its programming slate. Most live sports viewing still happens on linear TV – around 75%, according to MediaRadar – but the scales are tipping. Sports leagues are starting to see livestreams as essential for reaching as many fans as possible.

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