Norris welcomes YouTube star Lenney as Quadrant partner ...Middle East

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Norris welcomes YouTube star Lenney as Quadrant partner
source : F1 News ( Middle East ) () 81
Lando Norris has started 2024 with a major win, albeit one that will pay dividends off the track, the McLaren charger securing significant new investment for his burgeoning Quadrant entertainment and gaming brand from highly popular YouTuber Will Lenney. This strategic partnership signals a bold leap forward for Quadrant, poised to become a dominant force in the dynamic intersection of gaming, esports, and lifestyle content. Quadrant, launched in 2020 by Norris, his management company ADD, and Veloce media, has already garnered a loyal following, particularly among gaming enthusiasts. The brand's diverse offerings include its own clothing line, engaging social media content, and an active pr

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