Why L’Oreal’s CEO Sees It as a Tech Company ...Middle East

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Why L’Oreal’s CEO Sees It as a Tech Company
As much of the tech world gathered in Las Vegas for the annual consumer tech trade show CES earlier this month, some attendees might have been surprised to see the opening Consumer Tech Association State of the Industry keynote address delivered by the chief executive of beauty giant L’Oreal. But to Nicolas Hieronimus it made perfect sense that he would deliver the address. “We are a tech company,” says the L’Oreal CEO. “We are a beauty company, but we are a tech company.” [time-brightcove not-tgx=”true”] L’Oreal has been attending the event for a decade and is a nine-time CES Innovation Award honoree. “We’re demonstrating year in and year out that technology has the capacity

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