Five practical ways to build purpose into your business

Five practical ways to build purpose into your business | Virgin ...Middle East

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The word ‘purpose’ gets thrown around a lot when talking about business nowadays. This is a brilliant development, so long as it isn’t lip service. I joined Virgin 15 years ago, and this is when we developed our purpose of ‘Changing Business for Good’. It felt right, because it’s what Dad has been doing since day one through smart disruption, putting people first, and challenging the idea that businesses should only exist to make profit. In a purpose-themed Virgin Pulse webinar this summer, I laughed at the idea of being invited to such an event all those years ago – most people just thought we were hippies when we mentioned ‘purpose’! As we discussed in the webinar, it can be difficult t

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Last updated : 08 January 2024 clock 04:08 PM

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Five practical ways to build purpose into your business | Virgin ...Middle East

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