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Small business failures
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DOUG AND POLLY WHITE Special correspondents QUESTION: I have just started a new business. I think it’s critical for us to develop good Search Engine Optimization (SEO) so that people can find us easily on the web. Do you have any advice for how to accomplish this? ANSWER: We agree, depending on your business, good SEO can be very valuable. There are many people touting ways to trick search engines into finding your site. We advise staying away from these “get rich quick” schemes. First, because people, like the folks at Google, are continuously trying to keep the tricks from working, what works today, may not work in three months. It’s a moving target. Second, if S

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