LinkedIn ad revenue rises as advertisers leave Elon Musk’s X ...Middle East

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LinkedIn ad revenue rises as advertisers leave Elon Musk’s X
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San Francisco: Professional networking platform LinkedIn is raking in ad revenue as Elon Musk-run X continues to lose advertising revenue. According to the research group Insider Intelligence, annual advertising revenues at the Microsoft-owned company increased to nearly $4 billion in 2023, up 10.1 per cent (year-on-year) and also predicted further growth of 14.1 per cent in 2024. As per marketing agency executives and advertising industry insiders, the prices of LinkedIn ads are rising due to increased demand from advertisers, as these ads are sold via auction and their prices are determined by market demand, reports Financial Times. One executive mentioned that in some cases, prices have

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