13 adtech startups that raised millions in 2023 despite a tough fundraising environment ...Middle East

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13 adtech startups that raised millions in 2023 despite a tough fundraising environment
2023 was another tough year for adtech companies to raise money. Some startups successfully raised by pitching solutions to new areas like video game advertising and identity.  Here are the pitch decks that 13 companies used to raise funding. Adtech startups had a particularly difficult time raising money in 2023 compared to last year, due to high interest rates and because advertisers pumped the brakes on ad spend due to economic concerns. 455 adtech and martech companies globally raised funding so far this year, compared to 802 companies in 2022, according to data from PitchBook. The data looks at companies that raised at least $1 million per round. This sto

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