Saudi Advertising Company Alamiya Partners With Startup Lyra Pictures ...Middle East

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Saudi Advertising Company Alamiya Partners With Startup Lyra Pictures
Share Leading Saudi advertising and live events company Alamiya has moved into film production by acquiring start up shingle Lyra Pictures, co-founded by experienced media exec Wesam Kattan, who was part of the Viacom team that launched MTV Arabia.  Alamiya was founded in 1976 as the first film and TV studio in the kingdom, but was forced to change its business plan in the early 1980s due to the ban on cinema forced by religious conservatives. That ban was lifted 35 years later in late 2017. Lyra Pictures, which was co-founded in 2022 by Kattan (pictured) and management consultant Bassma El-Afghani — they bot

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