Former Gold’s Gym CEO Launches AI Fitness Concept Lumin in Irving ...Middle East

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Former Gold’s Gym CEO Launches AI Fitness Concept Lumin in Irving
source : TOP world News today ( Middle East ) () 20
Former CEO of Gold’s Gym Brandon Bean has launched an AI-infused fitness studio in Irving, Lumin Fitness. Bean says the brand, which operates under parent Mixed Partners, also co-founded by Bean, “[lies] at the nexus of gamification and personalization.” The Lumin experience revolves around LED screens placed throughout its fitness studios. These screens project dynamic backgrounds during each workout and engage consumers with mini-games to get them moving. As users complete repetitions, the games level up. Bean says the gamification results in a “reduction in perceived exertion.” Lumin workouts take place in front of an AI-engineered screen that can guide the workout and provide sugg

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