Forever 21 to expand global reach in new deal with Shein ...Middle East

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Forever 21 to expand global reach in new deal with Shein
Authentic Brands Group has signed a long-term agreement for its Forever 21 banner with Singapore-based Shein. Under the terms of the deal, the global online retailer of value-priced fashions will design, manufacture and distribute a line of Forever 21  apparel and accessories for men and women. The categories will include sportswear, activewear and swimwear and others. Items from the collection, dubbed Forever 21 x Shein, will be available for sale online exclusively on Shein sites in the U.S. and parts of Europe and Australia. The Shein platform has approximately 154 million users. The partnership comes after Shein, in August, acquired an approximate one-third interest in SPARC Group, a j

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