Most Companies Buying Carbon Credits Are Not Greenwashing ...Middle East

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Most Companies Buying Carbon Credits Are Not Greenwashing
In 1983, at a beach resort in Fiji, a young man named Jay Westerveld saw a request that hotel guests reuse their towels to “save our planet.” Reflecting on his experience in a college term paper, Westerveld pointed out the hypocrisy of guilt-tripping guests about towels while the hotel was hastily building more bungalows. “It all comes out in the greenwash,” he wrote, coining a new phrase in the process. [time-brightcove not-tgx=”true”] Today, we understand what “greenwashing” looks like: A company makes a deceptive claim to appear more environmentally friendly and mislead consumers. This has been going on for decades. In the 1990s, for example, Conoco ran an ad campaign that fea

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