Adapting to changing Chinese tastes: Strategies for success in the alcohol industry ...Middle East

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Adapting to changing Chinese tastes: Strategies for success in the alcohol industry
Chinese consumers’ alcohol beverage preferences, much like those of their peers elsewhere, are changing – they are prioritising quality over quantity and sustainability over extravagance, and exploring a diverse range of premium options.   Experts say that grasping and aligning with these evolving trends can help foreign brands flourish in China’s dynamic alcoholic drinks market. According to insights provided by IWSR, a global alcohol data and trends provider, China’s alcohol beverage market is undergoing profound changes this year after a challenging 2022.  IWSR forecasts alcohol beverage consumption in China will decline by 0.4 percent per year between 2022 and 2027, on average. Despite d

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