The role of marketing in online gambling: Strategies for acquiring and retaining customers ...Middle East

The online gambling industry is vast, as is the sector of the marketing industry which caters to it. With the rise of online gambling, the number of pop-ups and TV ads which strive to draw new and existing customers to sites offering slots, bingo, sports betting and casino games such as poker has increased substantially. In this article, we’ll explore this trend, examine some of the main ways in which gambling operators are reaching consumers, discuss the ethical implications, and speculate a little on what the future has in store. The audience and content As with many forms of marketing, accurately identifying the target market and their demographics is crucial. Generally, these people a

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Last updated : 20 September 2023 clock 01:09 PM

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The role of marketing in online gambling: Strategies for acquiring and retaining customers ...Middle East

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