Eddie Bauer Revamps Messaging, Focuses More on Wholesale, International Growth ...Middle East

There’s a new day dawning at Eddie Bauer. The company is debuting a brand repositioning and expansion strategy that includes an updated logo and messaging to embrace its outdoor roots, a heightened focus on wholesale and an enhancement of its presence outside of North America. One year ago, the Bellevue, Washington-based outdoor brand brought Tim Bantle on board as chief executive officer. Bantle had an extensive background in the outdoor industry, serving as general manager of VF Canada, as well as in key roles at The North Face, Black Diamond Equipment and Patagonia. Upon joining the company Bantle realized there were a lot of missed opportunities for growth. “What I encountered

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Last updated : 18 September 2023 clock 09:36 AM

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