The great outdoors: China’s appetite for adventure sports booms ...Middle East

With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share. However, experts caution that foreign brands should remain mindful of competition from their Chinese counterparts, buoyed by the guochao (China chic) trend. The total value of China’s outdoor sports industry is expected to surpass 3 trillion RMB (approximately $410.8 billion) by 2025, with the number of people participating in outdoor sports across the country already having exceeded 400 million by the end of 2021, according to a development plan recently released by the c

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Last updated : 18 September 2023 clock 08:08 AM

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The great outdoors: China’s appetite for adventure sports booms ...Middle East

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