Luxury, Adidas and ‘made in China’: What Saudi fashion consumers are buying ...Middle East

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Luxury, Adidas and ‘made in China’: What Saudi fashion consumers are buying
Brace for the desert heat, because a new location is being added to the Fashion Week calendar.  From October 20 to 23, Saudi Arabia is hosting its first Fashion Week in its capital city, Riyadh. The event is expected to spotlight the kingdom’s most promising designers from Saudi 100 Brands, a program run by the state’s Saudi Fashion Commission, which promotes local talent at home and abroad. “For the first time ever, we now invite the fashion community to our home during this historic event,” said Saudi Fashion Commission CEO Burak Çakmak in a release. “Saudi is on its way to becoming the next international fashion destination.” The Kingdom of Saudi Arabia (KSA) may not be the first place th

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