Sports Media: Fox launches stampede of promos around Deion and Colorado ...Middle East

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Sports Media: Fox launches stampede of promos around Deion and Colorado
Erin Andrews interviewed new Colorado coach Deion Sanders for the “Big Noon Kickoff” pregame showfox sports As Fox Sports prepares to kick off its college football season, its top executives dusted off a programming and marketing strategy that they haven’t used for eight years. Jim Harbaugh’s first game as Michigan’s coach was in 2015, and FS1 carried it on a Thursday night. Harbaugh’s hiring from the San Francisco 49ers was the talk of the college football world in that offseason and created a huge amount of interest and excitement among college football fans. Fox decided to lean into the game and came up with a marketing strategy in the weeks before the game that included Jim Harbaugh

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