Horse rider Kaitlyn Gunther recently took a brush to her horse’s coat and ended up with a striking image: a full skeletal anatomy on the animal. The Halloween video spread across social media within hours as awed viewers watched white ribs, femurs, and skull lines articulate with every step the animal took in a dirt arena.
Reactions were split into distinct camps. The first group liked the visual aesthetic. “Horsey has no idea how hard they’re serving,” one user wrote on Reddit. Another chimed in, “Awww look at that super scary baby.”
The second group sounded alarms about animal welfare. “Isn’t it bad to paint horses? I remember Selena Gomez got in trouble online for painting horses pink for her music video,” wrote a concerned reader. In 2011, Gomez arrived at a Malibu beach set for her “Love You Like a Love Song” music video. Production crews had painted a group of horses bright, unnatural pink. Paparazzi photos leaked, prompting PETA to issue a scathing press release. Gomez’s team insisted the coloring was a safe, vegetable-based powder applied via an airbrush. Fellow pop star P!nk condemned the video. A celebrity feud over painted animals filled the tabloids. Gomez eventually scrapped the horses from the final cut entirely.
Equestrians stepped into Gunther’s comment section to shut down those comparisons. The horse community treats holiday painting as a standard autumn activity. Riders buy non-toxic, water-based paints, specialized chalks, and livestock markers. The products wash off with a garden hose.
Horse rider Katilyn Gunther is going viral after revealing her horse’s Halloween costume.[? kaitlyngunthermedia] pic.twitter.com/Nvpxt1YivL
— Massimo (@Rainmaker1973) October 31, 2026One rider clarified the process. “As long as you use non-toxic paint or pet safe dye it’s fine,” the user stated. “This isn’t even close to the first skeleton horse I’ve seen. People probably got mad at Selena because there’s a certain sector of people that don’t like when people do anything to animals at all, even though the horse definitely doesn’t care.”
A third group bypassed the safety debate to highlight a cultural origin. For Latino commentators, Gunther’s painted horse mirrored a Mexican tradition. They urged viewers to search the term “Caballo Catrina.”
“I’m not sure if this rider is Latine or if they celebrate Day of the Dead or even if they were aware of it at all,” one Latina user explained on Reddit. “But as a latina it feels important to me to share that this is actually an incredible Mexican art form.”
Yet the image of a skeletal horse remains a staple of Día de los Muertos. During the Day of the Dead celebrations each November, Mexican riders paint white bones on their horses. The riders dress as La Calavera Catrina, the elegant female skeleton created by lithographer José Guadalupe Posada in the early 1900s. These painted horses march through festival streets to honor deceased ancestors. Gunther’s viral video offered a version of that evocative art form straight to social media users.
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