Coca-Cola follows rival Pepsi’s lead and makes major pricing change as CEO says people are ‘looking for value’ ...Middle East

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Coca-Cola follows rival Pepsi’s lead and makes major pricing change as CEO says people are ‘looking for value’
COCA-Cola has decided to stop hiking prices on popular beverages as Americans ditch the mega brand in favor of other drinks. The soda giant said on Wednesday that it’s done raising prices for the year in North America and Europe. AFPCoca-Cola has decided to stop raising prices in North America and Europe[/caption] GettyIt follows a decision by rival Pepsi, which said it would stop hiking prices in February[/caption] Coca-Cola has steadily raised its prices for two years in an effort to combat higher costs of production and materials. Prices were up 10 percent in the second quarter of 2023 compared to the same period last year. Previously, the rise in prices allowed Coca-Col

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