Creating memorable customer experiences: How to go the extra mile ...Middle East

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Creating memorable customer experiences: How to go the extra mile
In business, customer experience is often presented as a differentiator, something a company chooses to focus on in order to outperform its competitors. Yet, a company will inevitably interact with its customers at some point, and those customers’ opinions about these touchpoints will affect their future behavior, including possible repeat purchases and word-of-mouth.

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