The potential of Egypt’s media as a formidable ‘smart’ power ...Egypt

All countries across the globe seek to be powerful enough to achieve its interests inside and outside its borders smoothly, effectively, and on time. And for any country to achieve this goal, it must first realize what the term “power” truly means. Many sociologists and political theorists have defined the term in various ways – but it is specifically Joseph Nye, an American political scientist, who made remarkable contributions in its definition by dividing the term into into three meaningful types: Hard, Soft, and Smart. A country’s “hard power” is equal to its military and economic capabilities, however in today’s world, the most powerful nations have become less able to rely on their har

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Last updated : 26 February 2023 clock 03:36 PM

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The potential of Egypt’s media as a formidable ‘smart’ power ...Egypt

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