“Loyalty is front and center of our strategy”: interview with Patrick Mendes and Mehdi Hemici ...Middle East

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“Loyalty is front and center of our strategy”: interview with Patrick Mendes and Mehdi Hemici
With a global partnership signed with Fever, the first ALL - VISA payment card, and further collaborations to come, the Group’s loyalty program is seizing the rebound. Let’s begin with the Group’s overall vision of loyalty – how do you define ALL – ...

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