Technology is an intervention in our lives and almost always not a neutral object. Even with classic information systems, technology alters the human mind, influencing whether or not we hold a particular set of beliefs and, consequently, follow or reject a certain course of action. To illustrate, when it comes to deciding whether or not to read a certain book, the decision is influenced by how easy it is to get hold of, whether it is likely to be useful, and whether others found it appropriate and recommend it. When shopping for the same book from an online bookstore, perceptions of ease, usefulness, and social norms are all impacted because, using persuasive design principles, technology
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