As is often the case with major sales these days, retailers are increasingly blurring the lines between early deals and the official start of a sale. Black Friday sales appear to be becoming a month-long event, with early deals appearing in the first week of the month. If you haven't been paying attention, major retailers have already put out their plans and even started churning out deals. But you're still in time to make this upcoming Black Friday sale a great one. Here is everything you need to know to prepare you for the big sale.
What retailers are doing Black Friday and Cyber Monday sales?
The major retailers doing sales are the usual: Amazon, Best Buy, Target, Walmart, Home Depot, and many others. Currently, Walmart has publicized its plans already and has early deals available. Best Buy is offering one of the largest Black Friday and Cyber Week sales, with multiple events and early deals. Target has a three-day event. Nowadays, both large retailers and small businesses compete for Cyber Monday shoppers, so you can expect practically every store to run sales through Monday, November 30, 2026.
Best Buy Black Friday: November 19
Target Black Friday: November 27
Are Cyber Monday deals better than Black Friday?
Unlike Spring or Summer sales, Black Friday doesn't focus on specific categories, which means everything is fair game for discounts. In previous years, we've seen tech, tools, fitness equipment, outdoor supplies and furniture, bedding, video games, kitchen appliances, and more. This is one of the best times to make a list of what you need and start tracking prices. You're likely to find what you're looking for discounted, and probably at its lowest price it has ever been. If you'd like to avoid having to do all that work, we always do it for you. Just follow our Black Friday coverage.
What are some early Black Friday deals worth checking out right now?
The Bose SoundLink Plus hasn’t been on the market for long, but it’s already earned strong reviews—CNET labeled it “the Goldilocks of Bose Bluetooth speakers,” and it’s down to $179 (originally $269).
Amazon is selling both right now at a $200 discount. That brings the 13-inch MacBook Air to $1,099.99 (down from $1,299) and the 15-inch MacBook Air to $1,299 (originally $1,499), reaching their lowest prices since the June price hikes.
The Apple Watch Ultra 4 only launched in September, and it’s already seeing an early Black Friday discount of $100 on Amazon, bringing it down to $699.99 (originally $799).
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