Etsy is making major changes when it comes to the use of AI for sellers, and the new policies can impact buyers as well.
The company announced on Wednesday, October 22, that it was aiming “to set clearer restrictions on AI use and introducing new features that help build trust on Etsy.”
In a message to sellers, the company announced that it was “committed to protecting what makes Etsy special.”
As such, buyers will now be required to “include at least one unedited photo of the actual item against a real background.” The image cannot be edited using artificial intelligence and must accurately represent the item a buyer can expect to receive. Etsy did acknowledge that some exceptions would be made depending on the item.
AI-generated listings will also be restricted, the company announced, specifically calling out items like recipes, functional guides, or sewing patterns.
“Etsy has always been a marketplace that stands for creativity and craftsmanship. On Etsy, unlike anywhere else, buyers can connect with the real people and stories behind the items they buy,” the message to sellers read. “As a seller, you’re what makes that possible. The care and personal touch you bring to your shop helps create the sense of connection buyers expect when they shop on Etsy.”
How Etsy’s AI Policies Impact Buyers
While most of the new guidelines directly affect sellers and are put in place to protect buyers, shoppers will now have the opportunity to “flag listings they believe use AI imagery in a misleading way.”
“At first, reports will help us understand members’ concerns and won’t trigger immediate enforcement. We’ll also explore more ways to give buyers context about AI use on Etsy,” the company shared, warning that sellers could be responsible for refunding buyers if the listing doesn’t meet the new requirements.
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