Every October, the same small, triangular treat fills grocery store aisles, office candy bowls, and trick-or-treat bags. And every year, it sparks one of the most intense debates in holiday history.
Whether you eagerly stock up on the yellow, orange, and white kernels the moment fall hits or pass them up entirely in favor of chocolate, there’s no denying candy corn’s hold on autumn culture. Love it or hate it, the controversial confection has managed to stick around for well over a century, proving that even the most polarizing traditions have serious staying power.
According to History, the Goelitz Candy Company, now the Jelly Belly Candy Company, helped bring the sweet treat to the masses. The company marketed the small candies as “Chicken Feed” because at the time, many Americans didn’t think of corn as food for humans. Rather it was tossed to animals as part of their daily feeding.
The website wrote, “In the first half of the 20th century, candy corn became a common penny candy. These were the types of treats kids could buy in bulk for very little money. Kids most likely thought of them as candies to eat year-round trather han special ones to get on Halloween, which wasn’t yet specifically associated with candy.”
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According to Always a Treat, the candy’s origins hail from the Wunderlee Candy Company. An employee named George Renninger was the first to invent the identifiable confection.
Candy corn was originally made in this way, per the website. “Sugar, corn syrup, and other ingredients were cooked into a slurry in large kettles. Fondant and marshmallow were added to give a smooth texture and bite, and 45 pounds of warm candy was poured into buckets called runners. Men called ‘stringers’ walked backward, pouring the candy into cornstarch trays imprinted with the kernel shape. It took three passes to make the white, yellow, and orange colors.” Today, machines do all the hard work.
However, despite its long history, the candy continues to polarize consumers.
TODAY.com says there is a scientific reason for the division. Food specialist Marie Wright told the website that many people dislike the candy’s texture and its “sugary taste.”
“It seems to be a very emotional candy,” Wright added. “People have a really strong opinion. It’s almost like, if you want to start a little bit of a heated discussion, you can ask somebody about candy corn. It seems to evoke a very strong response.”
October 30 is National Candy Corn Day. According to the University of Georgia, 17,000 tons of candy corn are produced each year.
Love it or leave it, candy corn remains the ultimate symbol of fall nostalgia. It may divide candy bowls every October, but over a century later, this simple sugary kernel holds its ground as a true Halloween staple.
Related: In 1900, Milton Hershey Sold His Caramel Company for $1 Million; Unable to Have Children, He Later Left His Chocolate Fortune to a School for Orphan Boys
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