Taylor Swift may be one of the biggest names in music, but even she can’t get everything she wants. At least not when it comes to trademarking her own album title. The singer has hit another roadblock in her attempt to trademark The Life of a Showgirl, and this time, it’s the U.S. Patent and Trademark Office standing in her way.
According to Bloomberg Law, the latest development emerged in September 2026, after the agency issued a second, non-final refusal of Swift’s application.
And there’s another showgirl at the center of the story. Her name is Maren Wade, a Las Vegas performer who has used the name Confessions of a Showgirl for years. Wade owns a federal trademark registration dating back to 2015 and argues that Swift’s branding could create confusion with her own.
In March 2026, Wade filed a lawsuit against Swift and companies associated with the singer, alleging trademark infringement, according to ABC News.
But Swift’s legal team sees things very differently. In court filings, her attorneys have argued that the idea of consumers confusing a global pop star’s album with a Las Vegas performer’s work is “absurd.” They also maintain that the album title is protected by the First Amendment, according to Variety.
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Wade, meanwhile, argues that Swift’s enormous popularity has made it harder for audiences to distinguish her original brand from the singer’s much bigger commercial operation.
The dispute has also created an unusual situation for Swift, who is known for fiercely protecting her intellectual property. Her company, TAS Rights Management, has accumulated more than 160 trademark registrations, covering everything from album titles to phrases associated with her career, according to Bloomberg Law.
So, does the government’s latest refusal mean Swift has to change her album’s name? Not necessarily. The September decision was a second non-final refusal, meaning the trademark application has encountered another obstacle but hasn’t received a final determination. It also doesn’t automatically prevent Swift from continuing to use the album title.
For now, the singer can keep calling her album The Life of a Showgirl. Whether she can secure the trademark protection she wants remains a separate question. And in an unusual twist, one of the world’s most recognizable entertainers is finding that owning a name isn’t quite as simple as making it famous. As Swift is discovering, they’re two very different challenges.
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