Ghirardelli’s newest chocolate launch is combining the viral Dubai chocolate trend with the iconic candy brand’s Squares.
The brand also says this new release is all about the filling. Ghirardelli Dubai Style Chocolate Squares have a slightly taller profile than other Ghirardelli Squares to allow for plenty of the smooth pistachio and kataifi filling, surrounded by the milk chocolate flavor Dubai chocolate is known for.
“Consumers continue to be drawn to the rich pistachio filling and crispy kataifi texture that define Dubai-style chocolate,” Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company, said in a press release. “With our new Dubai Style Chocolate Squares, we’ve brought that experience into Ghirardelli’s iconic format while delivering the premium quality that consumers expect from our brand.”
Ghirardelli’s new Dubai Style Chocolate Squares feature a creamy pistachio and crispy kataifi filling surrounded by rich milk chocolate. The 4.4-ounce bags retail for $10.99.Ghirardelli
This isn’t the first time Ghirardelli has created a sweet, Dubai-style treat for chocolate lovers. The brand also makes individually-wrapped, truffle-style Dubai chocolates, available in a holiday gift set. Ghirardelli calls its newest product a “reimagining” of the trendy chocolate, that uses one of the brand’s most “recognizable formats,” its Squares chocolates.
Ghirardelli Dubai Style Chocolate Squares are available now at major retailers nationwide and at Ghirardelli.com. The suggested retail price for a 4.4-ounce bag of the new chocolate variety is $10.99.
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