Speaking on the panel at the TIME forum were Franziska Bell, CTO and executive vice president of The Home Depot; Fiona Tan, CTO of online marketplace giant Wayfair; and Sam Dozor, CTO of global e-commerce company Rokt, which sponsored Tuesday’s event.
One new AI tool that The Home Depot has deployed is Magic Apron, an “AI empowered home improvement expert,” Bell explained, that can help customers locate items in store, answer how-to questions about products, and respond to images uploaded by users.
She did not, however, discount the crucial roles that humans play alongside tech.
Tan also spoke about the customer experience at Wayfair and how technology has been leveraged to help consumers figure out what they want from the company’s wide selection of products.
When it comes to hiring new employees who can tackle consumer experience goals and integrate AI into their work, Tan stressed the importance of “adaptability” in young candidates who can seamlessly adjust to the quickly changing tech landscape.
Dozor said that the moment is prime for companies to invest in technology.
One of the ways Rokt does this is by expanding the variety of work its employees can do using AI. “It’s amazing to see engineers lean into building product specs and designers writing code,” he said.
“Times are changing quickly,” Dozor said, and people can choose to live in the past, present, or future. “We’ve chosen to live six months from now.”
TIME Impact Dinner: Executives of the Year: Tech & Data was presented by Rokt.
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