Are we really so fickle? Just two years ago, Chris McCausland won the trophy and the nation’s hearts and changed perceptions of disability with his emotional waltz to Gerry and the Pacemakers. Two years before that, Rose Ayling-Ellis won a Bafta for her powerful silent routine. Strictly Come Dancing was then the shining jewel in the BBC crown. Now, while it hasn’t quite been murdered on the dancefloor, it’s clearly tottering on its sequinned heels.
To those defending the incoming trio, I remind them that this training camp is taking place on our licence fee. The Radio 1 Breakfast show DJ learns their trade on smaller, quieter shifts, not on the actual breakfast show. Who was the senior exec who watched rehearsals and run-throughs and either thought it was good enough, or crossed their fingers and hoped for “all right on the night”?
Does it really matter that the bloom has gone off the BBC’s light-entertainment primetime rose? With the BBC charter renewal being thrashed out in the background, it couldn’t be worse timing in providing ammo to the Beeb’s many critics: “If they can’t even maintain this juggernaut, what can they do?” And where have all the celebrities gone?
The answer to both these questions is, of course The Traitors, with A-listers opting to spend a fortnight fibbing in a Scottish castle over nine long weeks perfecting their paso doble. Fortunately for the BBC, this has become a ratings winner as reliable as Strictly in its heyday, and with a host who significantly ditched the latter for the former. Turns out it’s Claudia Winkleman who’s bulletproof these days.
Keir Starmer may have proved an able, stable, Attlee-esque figure 50 years ago; now our prime ministers don’t outlive lettuces. Manchester United manager Alex Ferguson oversaw a 1990 slump before his two-decade imperious era began, while this year saw Ruben Amorim sacked after just 14 months in the same job. In 2026, we require our luminaries to arrive fully formed or suffer a swift and binary backlash.
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Make him a pundit of sorts, then at least he’ll be ripe for the next reboot of Match of the Day.
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