Based on 14 days of viewing, The Blame is tracking as the year's biggest new drama launch, according to figures shared by ITV.
In the drama, Keegan plays DI Emma Crane, who is called upon to investigate after the body of teenage figure skater Sophie Madsen is found in the fictional town of Wakestead.
The case soon exposes lies, cover-ups and misconduct within Crane's own police station, with Douglas Booth, Ian Hart, Joe Armstrong and Josh Bolt playing other key roles in The Blame cast.
Trigger Point, which saw Vicky McClure return as bomb disposal expert Lana Washington, cemented its status as ITV's biggest returning drama after a strong September. Its first episode has been seen by 6 million viewers so far, making it ITVX's second biggest title of the month.
September also brought a moving conclusion to 70 Up, the landmark longitudinal documentary directed by Oscar-winning film-maker Asif Kapadia.
ITVX's most watched acquired title of the month was The Rainmaker, the 10-part crime drama adapted from John Grisham's 1995 novel hailing from US streaming platform Peacock. It attracted more than 6 million programme streams across the month.
Coming up, she is re-teaming with the crime novelist for another Netflix series, which brings his 2007 novel The Woods to the small screen (if that title rings a bell, it was previously turned into a Polish-language miniseries in 2020).
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