The Geico Gecko and his iconic marketing friends are hitting the road—and have one important stop on their upcoming road trip.
The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the 100th Macy’s Thanksgiving Day Parade this November.
In addition to the Gecko, the Caveman, Caleb the “Hump Day” Camel, and Maxwell the Pig, will be aboard the first ever Geico float.
Geico
Designed by Macy’s Studios artisans, the float illustrates a classic American road trip and celebrates 90 years of GEICO helping customers protect what matters most while highlighting the journeys that connect families, friends and communities, the company announced.
“For decades, the GEICO brand has connected with people through entertainment, storytelling and characters they’ve invited into their homes,” Arianna Orpello, GEICO’s chief marketing officer, said Wednesday. “As we celebrate our 90th anniversary, there’s no bigger stage in America than Macy’s Thanksgiving Day Parade. It’s the perfect place for the Gecko and some of his favorite friends from the past to meet fans in a whole new way.”
Ahead of their Macy’s debut, the Gecko will embark on a 10-week cross-country road trip. With 12 stops along the way, the road trip will conclude with the iconic parade.
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