Golfers, get ready, Taco Bell‘s inaugural sporting event is shaping up to be a hole-in-one.
The iconic international fast-food chain is doubling down on its love for the game, officially introducing its first-ever golf tournament with a big-name celebrity host, Kevin Hart.
Dubbed the Live Más Open, it builds on the hype of the franchise’s co-sponsored event with apparel brand Bad Birdie last summer (Taco Bell x Bad Birdie Invitational).
While last year’s event saw charitable donations and a viral “boundary-pushing” Taco Bell-branded merch collection, this year’s winnings are even higher-stakes. We’re told that in addition to the first-ever Live Más Open trophy, the champion team will score an exclusive collection of purple jackets and, even better, the power to bring back any Taco Bell menu item for a limited time.
Taco Bell Announces Inaugural Live Más Open, Hosted by Kevin Hart, With Sweepstakes, Live Draft and Menu-Changing Grand Prizes
Taco Bell
“I love golf, I love Taco Bell, what could be better than bringing them together for a day of competition and fun,” Hart, 47, joked in a statement shared with Parade. “The tournament is going to be a good time,” he added, “bring your swag, bring your swing, bring some personality and let’s play.”
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The Live Más Open aims to be the “most unconventional golf tournament” fans will ever see, and it all starts with a live draft that brings together one fan, one celebrity, one pro athlete, and one creator across nine foursomes, each of which will compete as a team during the tournament at The Ranch at Laguna Beach in Laguna Beach, Calif., on Monday, Nov. 2.
Taco Bell
The 36 players will compete through original challenges for Bell Awards and swing through the greens before making their way through Taco Bell’s on-course drive-thru for Live Más Open-exclusive menu inspired by golf’s most beloved food and beverages, according to the Sept. 10 press release. Then, when the final putt drops, the winning foursome will be awarded the first-ever Live Más Open trophy, purple jackets, and the “ultimate” grand prize: the power to bring back any Taco Bell menu item of their choosing for a limited time.
“Taco Bell has always been a disruptor when it comes to conventions, and we’re excited to bring that Live Más spirit to a sport like golf,” Luis Restrepo, chief marketing officer at Taco Bell, shared. “With the Live Más Open, we’re playing a different game, bringing pros, celebrities, creators and fans together on the course in a way that hasn’t been done before. Our fans have always shaped this brand, so when we create an experience like this, we want them to be a part of it, not watching from the sidelines.”
Want to be part of the inaugural event? You and countless others, we’re sure. Here’s how to qualify: You must be at least 21 years old. Got your ID ready? Great, now through September 27, eligible fans can enter the Live Más Open Qualifier by playing the Shot Shuffle game at participating Topgolf venues nationwide. Players who score 200 points or more will be invited to enter a sweepstakes. Fans can also enter for free (without buying a game or visiting a Topgolf location) via the official sweepstakes website.
Once the sweepstakes closes near the end of the month, Taco Bell will randomly select 100 entrants to receive a one-month Topgolf Platinum Club Membership and an invitation to submit a player bio and video. The brand will evaluate these submissions and select nine fans to travel to Laguna Beach and join the 36-player field at The Ranch for the big game.
To help more fans get in on the fun, Taco Bell said it’s teed up more than one million exclusive offer codes through its Taco Bell Rewards program, giving members $25 off a Topgolf reservation during the Live Más Open Qualifier window, while supplies last. For full offer details or to learn more about Taco Bell’s rewards program, visit the Taco Bell app.
As for which celebrities and pro athletes have gotten an invite, T-Bell isn’t ready to spill all the details just yet, so fans will just have to wait and see. That said, who are you hoping to see on the greens? Let us know in the comments!
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