The ICC CEO also spoke about the future of Test and ODI cricket at a time when T20 leagues are becoming more popular around the world. He feels a fan needs a proper reason to follow the game. Amid this, Danny Lamb was forced to retire at 30 after a serious spinal cord injury.
The ICC CEO believes that the focus should be on four important areas—context, culture, competition, and competitiveness—to make the matches feel more important to fans and give teams a bigger reason to invest in them.
However, the global body does not control bilateral series, as the individual cricket boards decide those series and also keep the media and sponsorship income from them. Amid this, Cricket Australia makes major betting sponsorship change ahead of Bangladesh Tests.
ICC CEO reveals how ODI Cricket can survive and thrive
Gupta further explained, “ODIs can continue not just to survive but to thrive. There is a place for the format in the product portfolio, which is inextricably linked to men's and women's ICC Cricket World Cups. We need to look at what we want the format to stand for and how we want it to evolve, including the expanse of participation.”
He also pointed towards famous sporting events such as Wimbledon and The Masters, which have kept their traditional value while finding new ways to remain attractive to modern fans.
Wimbledon model for cricket?
Test cricket still has huge value because of its history, prestige, and tradition. But the format is facing financial problems, especially outside India, England, and Australia.
Gupta feels Test cricket cannot depend only on its history, saying matches need better scheduling, promotion, and marketing so that fans see them as important events. However, WTC keeps fans exciting for the Tests.
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