On Monday, July 27, YouTube announced that eligible subscribers in the U.S. will soon get ad-supported Peacock Premium included with their membership at no extra cost, a streaming service that runs about $11 a month on its own.
The perk comes through an expanded partnership with NBCUniversal, announced by YouTube chief business officer Mary Ellen Coe. YouTube Premium already strips ads from videos and adds background play, downloads and YouTube Music. Now it folds in Peacock's lineup of live sports, Universal movies and hit series, including the NFL, NBA, Saturday Night Live, Love Island USA and Law & Order: SVU.
More to Come
YouTube also teased additional options down the line, including international bundles and the ability to upgrade a Peacock membership beyond the ad-supported tier. As part of the same deal, a selection of live NBCUniversal sporting events will stream free on the NBC Sports YouTube channel for everyone, not just Premium members.
For anyone already paying for both services, the change effectively erases a monthly bill. For everyone else, it makes one of YouTube's pricier subscriptions an easier sell.
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