YouTube Premium subscribers are about to get a lot more for their $15.99 a month.
On Monday, July 27, YouTube announced that eligible subscribers in the U.S. will soon get ad-supported Peacock Premium included with their membership at no extra cost, a streaming service that runs about $11 a month on its own.
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The perk comes through an expanded partnership with NBCUniversal, announced by YouTube chief business officer Mary Ellen Coe. YouTube Premium already strips ads from videos and adds background play, downloads and YouTube Music. Now it folds in Peacock's lineup of live sports, Universal movies and hit series, including the NFL, NBA, Saturday Night Live, Love Island USA and Law & Order: SVU.
It is not available yet. YouTube said the rollout will happen "in the coming months," and the company will share official launch dates and eligibility details closer to then. So there is nothing to activate today. YouTube has not yet detailed exactly how eligible subscribers will get access, only that it will come at no extra charge.
More to Come
YouTube also teased additional options down the line, including international bundles and the ability to upgrade a Peacock membership beyond the ad-supported tier. As part of the same deal, a selection of live NBCUniversal sporting events will stream free on the NBC Sports YouTube channel for everyone, not just Premium members.
One thing to keep in mind: the ad-supported tier means most Peacock titles will still play with commercials. Even so, the deal reflects a broader shift, with streaming giants increasingly teaming up on bundles to keep subscribers from hitting cancel.
For anyone already paying for both services, the change effectively erases a monthly bill. For everyone else, it makes one of YouTube's pricier subscriptions an easier sell.
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