Apple products are expensive, and they always have been. That's no secret. But some of them just got a lot more expensive: On Thursday morning, Apple announced a series of price hikes on key products in its lineup, affecting Macs and MacBooks, iPads, Apple TVs, HomePods, and Vision Pro. If you're in the market for a new Apple laptop or tablet, that market just got a good deal pricier.
MacBook Neo: $699 (previously $599)
MacBook Air (15-inch): $1,499 (previously $1,299)
MacBook Pro (M5 Pro): $2,499 (previously $2,199)
iMac: $1,499 (previously $1,299)
Mac Studio (M3 Ultra): $5,299 (previously $3,999)
iPad Air (11-inch): $749 (previously $599)
iPad Pro (11-inch): $1,199 (previously $999)
iPad mini: $599 (previously $499)
HomePod: $349 (previously $299)
Vision Pro: $3,699 (previously $3,499)
The increases themselves are not a surprise, however. Outgoing Apple CEO Tim Cook announced last week that the company was being forced to raise prices, as the global memory crisis is putting a strain on the cost of components and products everywhere. Still, I'm don't think anyone predicted how sharply Apple would boost prices. It's a sign of the scope of the crisis, and a look at what Apple thinks it needs to do to keep growing its profits. (The company is now worth $4.3 trillion.)
You can still get Apple devices on sale from Amazon during Prime Day
Not every item affected by the increases can be found at a discount—some are just available at the previous MSRP, but all of the following items are much cheaper on Amazon than at Apple right now:
MacBook Air (13-inch): $949 (compared to $1,299)
MacBook Pro (M5): $1,549 (compared to $1,999)
MacBook Pro (M5 Max): $3,299.99 (compared to $4,099)
iPad (A16): $299 (compared to $449)
Apple TV 4K (64GB renewed): $154 (compared to $199)
Now that Apple has officially changed the prices of these items, their price tags on Amazon are likely to increase soon as well. As such, if you're interested in any of them, I'd encourage you to buy sooner rather than later. As today's hikes proved, there's no telling when they might cost even more.
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