The theme park's witty Instagram post, which doubled as promotion for its own 150-acre park, adds to the growing backlash Universal Kids Resort is facing just days before its scheduled opening.
While it appears innocent at first, the video, which showcases the best Legoland Florida has to offer across rides, experiences and food, features the message: “btw… this is what a theme park built for kids looks like.”
View this post on Instagram“Throwing shade cuz Universal doesn't have any,” another wrote, as others chimed in, “Legoland is out for blood, oh my goodness lol” and “Sick burn LEGOLAND ?.”
Slated to open July 1, the Universal Kids Resort is Universal’s first-ever park for 3-8-year-old children, prioritizing kid-friendly attractions across franchises like Gaby’s Dollhouse, Trolls, Jurassic Park, Shrek and SpongeBob SquarePants.
“For just $55 your 3-8 year olds can use their imagination to pretend there is landscaping I guess.?” one account shared, with a side-by-side of the colorful concept art, featuring plenty of greenery, juxtaposed with the actual ride footage.
View this post on InstagramMany others noted that it feels “cheaply done,” particularly for a Universal property, as others online called out influencers who were invited to media days for sugarcoating the reality of the park.
While others suggested fans wait for the actual opening to see how things shake out, others were simply disillusioned, with one adding, "I don't believe anyone should have to "wait a few years" to see how they take the feedback. It should be more or less polished at opening with only a few minor things to work on."
"I'm assuming it's intended to be a relatively affordable park for local families with young children and semi-locals who want to make a weekend trip out of it," someone else suggested, a sentiment echoed by AllEarsNet, who took to Instagram to clear the air, aiming for a more realistic review of her experience, writing, “We’ve GOTTA TALK about Universal Kids Resort.
“This basically is not a theme park, but it’s a big playground for kids,” she expressed, noting that you only need a single day to enjoy the entirety of the park, which could be less "overwhelming" for children.
Single-day passes start at $54.99 per person, with annual passes ranging between $129.99 and $164.99. Children 2 and under get in for free.
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