Legoland Florida Throws Shade at Universal Amid Backlash Over Newest Theme Park ...Saudi Arabia

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Legoland Florida Throws Shade at Universal Amid Backlash Over Newest Theme Park

Legoland Florida is throwing shade at Universal ahead of its newest theme park opening.

The theme park's witty Instagram post, which doubled as promotion for its own 150-acre park, adds to the growing backlash Universal Kids Resort is facing just days before its scheduled opening.

    “What does the ULTIMATE kids' theme park actually look like? ?✨ Welcome to LEGOLAND Florida, where the entire family gets to enjoy themed thrills, indoor attractions, and shaded areas all throughout!” the post read.

    While it appears innocent at first, the video, which showcases the best Legoland Florida has to offer across rides, experiences and food, features the message: “btw… this is what a theme park built for kids looks like.”

    View this post on Instagram

    Fans caught on immediately, taking to the comments, writing, “Not the shade before they even open ?.”

    “Throwing shade cuz Universal doesn't have any,” another wrote, as others chimed in, “Legoland is out for blood, oh my goodness lol” and “Sick burn LEGOLAND ?.”

    While Universal Kids Resort isn’t direct competition, as it is opening in Frisco, Texas, rather than Florida or California, it’s been hit with plenty of criticism following a press day for influencers and media. 

    Slated to open July 1, the Universal Kids Resort is Universal’s first-ever park for 3-8-year-old children, prioritizing kid-friendly attractions across franchises like Gaby’s Dollhouse, Trolls, Jurassic Park, Shrek and SpongeBob SquarePants.

    Despite the $550 million price tag, the children's theme park was slammed for its "depressing" appearance, surrounded by concrete in every direction, and no shade in sight amid the brutal Texas heat.

    “For just $55 your 3-8 year olds can use their imagination to pretend there is landscaping I guess.?” one account shared, with a side-by-side of the colorful concept art, featuring plenty of greenery, juxtaposed with the actual ride footage.

    View this post on Instagram

    “Concrete, concrete and more concrete. It’s about as whimsical as a freeway overpass,” one comment read, while another said “I just feel like it’s unfinished.”

    Many others noted that it feels “cheaply done,” particularly for a Universal property, as others online called out influencers who were invited to media days for sugarcoating the reality of the park.

    “Part of the issue is that all of the invited vloggers and influencers were so overwhelmingly positive that everything felt so disingenuous. Like, we all have eyeballs. It feels like gaslighting,” one expressed.

    While others suggested fans wait for the actual opening to see how things shake out, others were simply disillusioned, with one adding, "I don't believe anyone should have to "wait a few years" to see how they take the feedback. It should be more or less polished at opening with only a few minor things to work on."

    "My issue is that it's all....carnival rides. There's really nothing there that screams universal imagination. People said it's six flags for kids and I have to agree,” another echoed on Reddit. 

    "I'm assuming it's intended to be a relatively affordable park for local families with young children and semi-locals who want to make a weekend trip out of it," someone else suggested, a sentiment echoed by AllEarsNet, who took to Instagram to clear the air, aiming for a more realistic review of her experience, writing, “We’ve GOTTA TALK about Universal Kids Resort.

    She revealed that while her kids had fun at the park, it isn’t a destination you should travel to seek out unless you are already in the area, adding, “This park is for locals,” and that if you travel there only for the park, you will be “disappointed.”

    “This basically is not a theme park, but it’s a big playground for kids,” she expressed, noting that you only need a single day to enjoy the entirety of the park, which could be less "overwhelming" for children.

    She concluded, pointing out, "kids don't care about theming, you do."

    Single-day passes start at $54.99 per person, with annual passes ranging between $129.99 and $164.99. Children 2 and under get in for free.

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