In Sony's recent annual report filed to the US Securities and Exchange Commission, the company provides an outline of its new strategy for the Game & Network Services (G&NS) division, which oversees PlayStation.
It goes on to describe how Sony is aiming to "improve productivity through the use of AI-powered tools, allowing development teams to reinvest their time into building richer worlds and gameplay experiences".
On a first reading, it appears to suggest that AI will be used to more menial tasks with a view to freeing up time for developers to work on the more creative side of game development.
But following various controversies surrounding the likes of Clair Obscur: Expedition 33 and more recently, 1666: Amsterdam, with regard to generative AI textures being used in development, the idea of any AI being used in gaming remains a touchy one.
Others were rather more cynical: "Sony embracing the same technology that's increased hardware prices to the point consumers can't afford their consoles, great business strategy there Sony."
For several years, PS exclusives have been making their way onto PC after a year or two, with the likes of God of War, Ghost of Tsushima and Death Stranding all having landed on Steam.
View Green Video on the source websiteDespite that strategy, it appears some fans simply aren't willing to put up the money for a new console – especially in the case of the PS5 Pro – and are more than willing to forego PlayStation titles if they never come to PC.
"I'm never going to spend $800 on a PS5 Pro. Ever. I'm quite happy to spend money on traditional PS games like TLOU and Spider-Man to play on my PC."
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