A mall store that’s been popular with teens since the 2000s is coming to Target as part of a new collaboration — but it won’t be limited to the clothing section.
Hollister, a division of Abercrombie & Fitch Co. known for its laid-back, California beach-inspired hoodies, denim and swimsuits, will soon launch “The Hollister Collection at Target,” according to a joint press release. The collection, the release said, will include nearly 60 items, including apparel, decor and bedding, with a focus on items for college dorm rooms and back-to-school.
“Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives and we’re thrilled to bring Hollister to that experience. As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit,” Fran Horowitz, chief executive officer of Abercrombie & Fitch Co. said in the release.
According to the release, the new line if the brand’s debut into home and decor items, with twin and queen comforters and sheets, throw blankets, weighted plushies and pillows. It will also include cozywear, like fleece tops and bottoms, mens sleep pants and women’s sleep shorts, with prices starting at $19.95./
“The collection draws on signature Hollister elements like ditsy florals, stripes, iconic logos and the signature seagull motif,” Abercrombie & Fitch Co. chief product officer Corey Robinson said in the release. “Each category is intentionally connected through a shared color, print and pattern that allows customers to style what they wear and how they live in a cohesive way.”
The collection will be available starting June 28 on both Hollister and Target’s websites It will be available in most Target stores, the release said, and in select Hollister stores. In addition to the line coming out in June, new products will be released ahead of the holiday season and in the spring of 2027.
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