The new premium electrolyte beverage flavor may not be as cool as the chain's ever-changing lineup of Slurpees and slushes, but the tropical-inspired flavor is such a classic that Electrolit is sure it will "stand out" in cooler vaults across the U.S.
Electrolit Drops New Pineapple Coconut Flavor Exclusively at 7-Eleven
Electrolit described its new Pineapple Coconut flavor as a blend of "bright pineapple notes with smooth coconut" in the May 7 press release, adding that it has a "refreshing profile."
Related: A Popular Japanese Sandwich Is Now Available at 7-Eleven
Electrolit® Expands C-Store Momentum with 7-Eleven Exclusive Pineapple Coconut FlavorBut unlike the rest of the bunch—which includes fruity varieties like Mango, Orange, Passion Fruit and Strawberry—Electrolit's new Pineapple Coconut flavor is only launching at 7-Eleven stores. Its exclusivity, the brand explains, allows it to "introduce differentiated offerings that stand out in the cold vault" and respond to growing consumer demand with "bold," seasonal flavor profiles while leveraging its retail partnerships.
Don't live near a 7-Eleven? Electrolit has one other similar flavor that is more widely available and may just do the trick: the original Coconut.
Next:Gatorade Is Launching a New Electrolyte Drink—and Its Strongest Formula in 60 Years
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