By Gold Medal Mel Stewart on SwimSwam
Los Angeles, CA (March 27, 2026) — Local Action Marketing (LAM), the Los Angeles-based sports marketing and activation agency connecting international associations, brands, and countries with local U.S. markets, today announced a significant expansion of LAM’s global team before organizing the first-ever Los Angeles Global Sport Activation Summit on April 16 in partnership with the European Business Association.
The addition of six new affiliates and advisors strengthens the agency’s international reach across Europe, Latin America, and key U.S. sectors, while deepening its capabilities in event production, experiential marketing, culinary, and government affairs.
Founded to serve as a bridge between global organizations, U.S. activations, and the dynamic Los Angeles marketplace, LAM has now grown its network to more than 30 seasoned sports marketing professionals, allowing the agency to provide clients the full range of marketing services in a customized, localized, and turn-key manner.
“These six new members strengthen our global bridges to LA on the ground in France and Latin America, and augment our event production and government affairs resources to seamlessly connect international associations with local LA resources, helping them navigate, stand out, and thrive around global sporting events,” said Ryan Bowling, CEO of Local Action Marketing. “These new members continue to build upon our teams’ decades of experience managing bold, cross-industry campaigns and hospitality activations.”
LAM also added four-time Olympic gold medalist in swimming Lenny Krayzelburg, based out of Los Angeles, to its team this month.
“We now have two decorated Paralympic and Olympic athletes offering invaluable first-hand experience on the power of sport and the Games,” added Bowling. “Lenny is one of the most recognized members of the U.S. swim team from the 2000 Sydney Games, and this further strengthens our connection to the Olympic community. We’re pleased to have Lenny and his Olympic background and experiences contribute to Local Action Marketing.”
Krayzelburg will join Bowling and the rest of LAM’s Los Angeles-based team at the Global Sport Activation Summit for International Organizations, scheduled for Thursday, April 16, in Santa Monica, to help international marketers navigate and stand out in the LA market leading up to 2028.
The new team members include:
Chelsea Bach Manesh (USA | Global Executive, Experiences & Sport) – A global experiences leader with 25+ years designing and delivering C-suite and VIP programs. Her work spans Oracle Red Bull Racing (Formula 1), SailGP, and the BNP Paribas Open, along with executive engagement leadership at Oracle, Salesforce, and Databricks, and deep expertise in hospitality strategy and high-level relationship building.
Kristina Fields (USA | Events & Experiential) – Brand marketer and event producer known for creating high-impact experiential campaigns. She has worked with Puma, Fenty Beauty, Savage x Fenty, BetterUp, and Golden West Boots, producing fashion shows, product launches, conferences, and athlete and celebrity events that spark consumer connections and drive buzz.
Lenny Krayzelburg, OLY (USA | Advisor, Olympics & Sport) – Four-time Olympic gold medalist, two-time Olympian, and former backstroke world record holder, Krayzelburg is based out of LA and actively champions life-saving swimming skills for children in local U.S. communities through his SwimRight Academy.
Lisette Muery Wright (USA | Advisor, International Government Affairs & Social Media) – A multilingual marketing and communications strategist specializing in international business development and foreign direct investment. Her experience includes social media strategy and global art fair management, including Art Basel and Design Miami. With an MA in art history, she brings cross-cultural insight to international engagement initiatives.
Tanaquil Papertian (France | French Affiliate) – Based in Paris, Tanaquil Papertian brings 25 years of communications and public relations experience. Formerly Senior Vice President and Brand & Lifestyle Director at Omnicom Public Relations Group, she led programs for French and international clients across healthcare, consumer, consulting, technology, retail, real estate, and sports sectors, including the 2023 International Wheelchair Rugby Cup.
Monica Sanchez (Mexico City | Latin America Affiliate) – A senior marketing consultant with 20+ years driving growth for global brands including Oracle, Accenture, Red Hat, and SAP. As Oracle Latin America Strategic Clients Marketing Director, she led regional ABM programs and the Oracle Red Bull Racing Formula 1 initiative across Latin America, and previously mobilized over 6,000 volunteers for Mexico’s Bicentennial.
About Local Action Marketing Local Action Marketing is a global communications and marketing agency specializing in sports, lifestyle, and locally resonant activations for international organizations at LA’s global sporting events. Based in Los Angeles, Local Action Marketing is powered by a fearless team of elite ex-agency and in-house leaders, successful entrepreneurs, and former athletes who don’t just strategize; they perform their own stunts to help clients discover, engage, and create local action with impact. To learn more, visit localactionmarketing.com.
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