Double P Publishing and Prajin Publishing has appointed Alex Flores as president and Teresa Romo as its first-ever vp.
Flores will oversee Double P Publishing and Prajin Publishing’s creative, administrative and strategic operations as well as lead songwriter development, catalog expansion and global partnerships. Romo will offer her expertise in música Mexicana to further strengthen the company’s leadership. Both will work closely with writers and producers while reinforcing the company’s commitment to artist-first development and long-term cultural impact.
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“Alex is a powerhouse executive with unmatched experience and vision,” said George Prajin, CEO and founder of Prajin Parlay and co-founder of Double P, in a statement. “Her leadership and creative background will help us continue to elevate Latin music on a global scale, while nurturing the next generation of writers and producers.”
“It’s an honor to join Double P/Prajin Publishing at such an exciting time for Latin music,” added Flores. “George has built a culture rooted in authenticity and artist empowerment, and I’m thrilled to collaborate with this incredible team to further amplify music and its creators on a global stage.”
Prior to her new role as president, Flores served as executive vp of music at Hello Sunshine/Candle Studios; senior vp of creative worldwide at BMI; and held senior leadership roles at BMG, Walt Disney Studios and Universal Pictures. Romo brings senior leadership experience from Kobalt, BMI, Universal Music Latin, Warner Music Group and NBCUniversal/Telemundo.
Flores will report directly to Prajin, while Romo is the first key executive hire under Flores’ leadership.
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