“We've never received such a volume of mail,” MTV general manager Tom Frestontold Rolling Stone later that year. “We were dumbfounded by the whole thing.”
MTV aired 45 episodes of the Emmy-winning series back-to-back over the February 23rd weekend, then ran two episodes per day in March 1986, three per day in April, and then repeated the weekend marathon in June.
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Rhino Records reissued the band’s original albums, and seven of the nine studio records returned to the Billboard Top 200. A new single, “That Was Then, This Is Now,” cracked the Billboard Top 20 and received heavy MTV rotation. Monkeemania was officially back.
“We weren't prepared for this,” Dolenz said in 1986. “Suddenly, we found ourselves one of the hottest acts of the summer.”
What started as a weekend nostalgia experiment became a full-blown cultural reset. MTV didn’t just replay old episodes—it revived a band for an entirely new generation.
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