“I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump said.
Trump’s absence at Super Bowl LX, combined with TPUSA’s show, tells us where his second term is headed. A year ago, Trump had real cultural power, particularly in the sports world. He attended Super Bowl LIX in New Orleans and was applauded. Pro athletes celebrated goals and touchdowns by breaking out the “Trump dance.” There was wide concern that the right had achieved massive cultural power through influencers, popular YouTube shows, and comics. Now Trump is staying home, and the best counterprogramming his allies can come up with is a performance by one of the most talentless performers American culture has produced in the last quarter-century.
TPUSA’s show is amusing for a lot of reasons. One is that Kid Rock is terrible, not just musically but lyrically; his songs celebrating statutory rape have gone viral recently. “Young ladies, young ladies, I like ’em underage, see / Some say that’s statutory (But I say it’s mandatory),” Kid Rock rapped on the soundtrack to the 2001 children’s movie Osmosis Jones. Kid Rock was a cultural force of sorts in 2001, but in 2026 he’s been a has-been for two decades. For the past decade, he’s been clinging to MAGA out of desperation to maintain some semblance of cultural relevance. And TPUSA, a nominally Christian organization, is happy to embrace a man who celebrates statutory rape because he’s a vocally pro-Trump artist and there just aren’t that many of those right now. TPUSA needs Kid Rock as much as, if not more than, he needs them. (Who was their backup option—Lee Greenwood?)
Instead, what you’re seeing is a fierce backlash to Trump everywhere. There are anti-ICE protests at the Winter Olympics in Milan (agents have been sent there to protect U.S. officials). Athletes and sports teams in Minnesota decried ICE’s presence in their state last month. Bad Bunny criticized ICE last week at the Grammys, and NFL Commissioner Roger Goodell—who no one has ever called “woke” with a straight face—defended him for it. Even fans of All Elite Wrestling—admittedly a somewhat woker pro wrestling league than the WWE—chanted “Fuck ICE” at a recent match in Las Vegas. Trump is widely loathed. Supporting him, even by doing a silly dance, is reputationally suicidal.
The biggest story of the last year is that Trump has, in a very short amount of time, squandered most of his political capital by running a belligerent, unlawful, and fascist regime. But the second biggest is that the right has squandered all of the cultural capital his election brought them. A year ago, it seemed like the right was on the verge of total dominance throughout American society. Now they’re back to pretending to like Kid Rock, while everyone in the country gets to enjoy the real Super Bowl halftime show.
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