The email, screenshotted by one Threads user and shared widely online, was titled "I'm doing something stupid for you (nothing left to lose)." It appears to promote a deal where shoppers can get a bottle of the company's foundation for just the cost of shipping for a limited time.
The ominous ad copy says things like "I ended it at 4 PM. Like she told me to... One hour. That's it. 11 bottles. 60 minutes. Then I'm killing it myself," and "She told me to end it. I did. She's firing me tomorrow. I know that. So what do I have to lose? Nothing."
Luxe Cosmetics ControversyThreads
Luxe Cosmetics ControversyThreads
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A third called it "So f--king tone deaf" and another added, "That’s really disturbing. There are a lot of things a company can make jokes about but this is not one of them."
Luxe Cosmetics Responds to Email Controversy
"The individual responsible failed to obtain management authorization," they continued. "While English is not her native language, this does not excuse the incident. She is no longer working with us. We apologize to anyone which found it disturbing."
Luxe Cosmetics ControversyThreads
In a separate Thread, the company said they "sincerely apologize" and "take full responsibility for the distress it caused," adding, "Intent does not excuse impact." They assured customers that they were reviewing their marketing approval processes to ensure "insensitive and inappropriate" content doesn't make it through to publishing again.
If you or someone you know is contemplating suicide or struggling with suicidal thoughts, help is available 24 hours a day through the Suicide and Crisis Lifeline at 988.
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