On his 58th birthday, the Food Network star dropped jaws when he seemingly traded his signature bleach-blond spiky hair for more traditionally styled brown hair. He also ditched his goatee for the shocking makeover.
“Hey there! After so many years of celebrating my birthday as Guy, I figured this year I’d celebrate it as just a guy,” he said in a video shared via Instagram on Jan. 22. "Happy birthday to me." In the caption, Fieri added, "New Year. New Guy. New Look."
“I sent the picture to my mom and she said, ‘Who is that?’” Fieri told People. “She said, ‘It really looks a lot like you, but I know it’s not you.’ I said, ‘Mom, that’s me.’”
View this post on InstagramEvidently, Guy's new hair was for a Super Bowl commercial for Bosch, which will air on Sunday, Feb. 8, during the big game's broadcast. And no AI was involved in his style transformation.
According to Fieri, applying his brunet wig took two hours each day of filming. His wife, Lori, was even caught off guard on set. "She’d look at me and go, ‘Oh — it’s you. I didn’t even know it was you,’” he shared.“If you’re going to go big, go big,” Fieri said of agreeing to take on the style overhaul for the commercial. “They said, ‘Well, can you shave your goatee?’ And I said, ‘I would for this. This is such an important commercial. This is such a big deal.’”
Related: Guy Fieri Shares Breathtaking Photo From Son Hunter’s ‘Next Level Wedding’ With Tara Bernstein
View this post on InstagramHe then warned, "Be prepared for the Super Bowl commercial. You’re not ready.”
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